Let's work together to
build revenue &
profitability growth with
customer experience
marketing.
OUR APPROACH
The Four Pillars of Customer Experience Marketing
These are the key areas we focus on.
We are an eCommerce agency that helps B2C companies grow their revenue and profitability by improving and optimizing their customer experience. Leveraging the experience of industry veterans, as well as 20+ years of expertise in a focused suite of eCommerce marketing software.
Small, high-touch e-commerce agency serving
US B2C e-commerce businesses ranging in size from $1M to $40M. These businesses likely use or are candidates for the software we specialize in: BigCommerce and Shopify eCommerce platforms, Klaviyo email/SMS, Google Analytics, CrazyEgg, HotJar, Google Optimize or Monetate A/B testing, and Amazon Seller Central.
ANALYTICS
Together, we will take a deep dive into your analytics to look for areas of improvement across your online merchandising strategies. Core business reporting metrics to track success.
- Discovery / Customer analysis
- Customer demographics / psychographics
- Email brand analysis
- Product & Online merchandising analysis (80/20 rule)
- Conversion rate and funnel friction analysis
- Preferred software: Google Analytics, Inspectlet/Hotjar
MERCHANDISING STRATEGY
Don’t be democratic with your products. Live the 80/20 rule. Competitive analysis.
Includes/focused on:
- 80/20 rule of marketing
- Focus on top products & categories
- Digital “squinch” review
- Segmentation of products and categories
- Segmentation of categories and customers
We maintain an on-demand relationship with top talent to sustainably do great work and grow the agency with minimal operational risk.
We partner with clients whose brands and products we love and with whom we work in a positive and energized atmosphere.
We focus on documentation, standardization and repeatable processes
So we can get better and better at what we do. Over time we will build products that generate some passive income and/or efficiencies of scale. As partners, we’ll communicate openly, fairly divide the work and the rewards, and seek to balance work and life.
USABILITY & FRICTION REDUCTION
Website & Merchandising Optimization
- Desktop/mobile site conversion friction: learn what areas are causing the biggest hesitations for your customer and how you can motivate them to take at least one step toward a conversion.
- Use interactive wireframing (desktop/mobile) to define potential
- Specialize in specific platforms (so we know what’s easily done vs custom)
- Set up testing scenarios / A/B & Multivariate testing
CUSTOMER MESSAGING
(EMAIL/SMS) – Lifecycle/Touchpoint Strategy & Optimization
- Developing a successful email program takes time and effort but the end result is a projectable, dependable, controllable revenue stream that can run for years with minor adjustments.
- User flows (website, email/SMS touchpoint, offline/customer service)
- All flows would be presented, scheduled, and tracking set up to confirm performance and set up for ongoing testing (retainer)
OUR PHILOSOPHY
Deliver a digital
“open box” experience.
